Toyota will launch the Mirai hydrogen fuel cell car in September, although numbers will be strictly limited. Around 100 will come to Europe a year for the first two years, with the UK taking 20-30. Pricing is likely to be £45,000 to £50,000. Partners will be carefully selected – most will be in and around London – with a view to having users who can play a vital role as a catalyst for change, said Matt Harrison, Toyota GB president and managing director.