Toyota unveiled its commercialization plans for  its  fuel cell electric vehicles (FCEV) at the 2012 Geneva Motor Show on March 7, 2012, presenting its FCV-R concept. Didier Leroy, head of Toyota’s European operations said: “Our plan is to launch our fuel cell product by 2012 and we are preparing to be able to produce tens of thousands per year by 2020”. Mr. Leroy added that the FCV-R  “represents a big step towards the ultimate eco-car, a car with zero emissions”. The FCV-R is build on Toyota’s Hybrid Synergy Drive® , an adaptable platform, which can accommodate plug-in hybrids, battery electric and fuel cell electric vehicles. Standardising and sharing components across different platforms will be a key contributor to cost reduction as the commercialization of FCEV is approaching.