Supermarket Chain Colruyt will Add 200 Zero Emission Hydrogen Fuel Cells to Its Distribution Facility in Belgium.
Plug Power Inc. (NASDAQ:PLUG), a leader in providing clean, reliable energy solutions, announces European supermarket leader Colruyt Group as its next GenDrive fuel cell customer in Europe. Colruyt Group will use 200 GenDrive units in its Halle, Belgium, facility. The units will be rolled-out in two phases: 75 units in phase one and 125 in phase two.

Colruyt Group distinguishes itself through the value-driven craftsmanship of its products and the sustainable entrepreneurship in its operations. The company’s sustainability initiatives involve optimizing its own operations and collaborating with others in its supply chain to minimize its impact on the environment.

Adoption of the GenDrive fuel cell solution enhances this initiative – Colruyt Group increases efficiency of its workers, in a safer environment by removing lead-acid batteries from the work place. GenDrive is powered by clean hydrogen fuel, generating only heat and water as byproducts.

Colruyt Group is an €8.6 billion chain of supermarkets in Belgium and France. “Already for many years, sustainable entrepreneurship has been embedded in the Colruyt Group’s DNA as an essential part of our business culture,” said Jonas Cautaerts, Project Engineer Energy & Environment. “We aim to set a positive spiral in motion from an economic perspective but also to create added value in the social and ecological field. Step by step, bit by bit, we are making progress, although we realize that this is an ongoing process. Hydrogen is one of the many projects we have developed to reduce our ecological impact.”

“Plug Power’s GenDrive hydrogen fuel cell systems fits nicely with the technology-forward mission and innovative operational leadership of Colruyt Group,” said Andy Marsh, CEO for Plug Power. “The company’s use of GenDrive benefits its operations, its employees and its communities. We look forward to helping the company continue to grow its sustainability efforts as its business grows in Europe.”

The value delivered by hydrogen fuel cells is shared by Plug Power customers in North America and Europe alike. Plug Power continues to expand its operations in the $20 billion European electric lift truck market with its hydrogen and fuel cell products. The Plug Power European sales team is currently targeting manufacturing and distribution customers in European territories where the value of increased productivity is especially high.

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