When: 18 May, 2011

This year’s Michelin challenge Bibendium is taking place of the coolest airport in Europe, Berlin’s Tempelhof from May 18 – 22, 2011. Challenge Bibendum is a forum to address all the issues of a multi-stakeholder sector such as road mobility.

Since 1998, when Michelin organized a birthday celebration to mark the centenary of the Michelin Man, also known as Bibendum, with a road rally for advanced technology vehicles from Clermont-Ferrand to Paris, the event ably demonstrated that the automotive industry was already working towards sustainable mobility. After nine successful editions Challenge Bibendum has achieved wide recognition as the world’s premier forum in support of sustainable road mobility.

This international event combines technical tests and evaluations, demonstrations and test drives to gauge the progress of vehicles, energies and technologies. Fuel consumption, pollutant emissions, acceleration, braking, road handling, safety and design performances are evaluated. Technologies and trends are debated in forums and conferences. Private and public sector opinion leaders and decision-makers gauge the advances and future sustainable energy paths for a better mobility.

Together stakeholders can promote programs and policies to address sustainable mobility issues. More information on programs on the Bibendium website.