The EHA in collaboration with the Italian Hydrogen and Fuel Cell Association, H2IT contributed a chapter to a new prestigious Edgar Elgar publication “Innovation, Markets and Sustainable Energy, the challenges of hydrogen and fuel cells “. The book, edited by Stefano Pogutz of Bocconi University in Milan, presents an in-depth study of the hydrogen and fuel cell industry and markets. It examines the value chain structure and the strategies of relevant industry players, the alliances and inter-organizational learning processes, the development of new markets, and venture capital dynamics. It also provides an overview of the policies that support hydrogen and fuel cell technologies in major countries around the world. Adopting a cross-sectional and international perspective, the book analyzes the implications of introducing fuel cells into the industrial system and explores the complexity of market development for new technological solutions. The book can be ordered here.