Over the last few of months the reference to hydrogen in key EU transport and energy policy dossiers is asking for clear and realistic strategies for the deployment of hydrogen and fuel cell applications throughout Europe. A recent meeting organised by the EU Commission on “Hydrogen in the Economy” saw a line-up of detailed presentations on the contribution of different hydrogen applications to EU’s new ambitions for 2030 if not 2050. The meeting also demonstrated different approaches of car OEM, power companies and turbine industry to hydrogen and fuel cell deployment in future vehicles, stationary applications and as grid balancing solutions. After two decades of intensive and successful work on numerous research and demonstration projects  in various parts of Europe to facilitate market roll out, initiatives in several countries are making the first steps to define realistic implementation strategies starting tomorrow. Germany is setting up several hydrogen storage locations linked to wind power, the UKH2mobility published its fuel cell vehicle study and local strategy meetings, that the EHA attended, have recently taken place in Paris, Bucharest and Riga. The outcome of H2Mobility actions in Germany on industry and (matched )government financial commitments are eagerly awaited to further refine roll-out strategies and engagement plans at local level across Europe. The EHA Annual General Meeting on June 28, 2013 in Brussels will offer detailed insight through EHA national member associations on the activities and industry commitment, especially of SME to further support a sustainable roll out in EU Member states. Together with EU officials they will  discuss what hydrogen has in store for the next EU 7 year financial cycles, starting tomorrow….