In an interview with the German car magazine “Auto Motor und Sport” on January 28, 2009 Daimler’s CEO, Dieter Zetsche announced the start of small series production of fuel cell cars from the middle of 2009. Daimler is looking to reach annual production numbers of 100.000 vehicles in four to five years at a cost comparable, to Bluetec hybride cars, that only recently seemed far fetched according to Mr. Zetsche.