BMW has been investing heavily in marketing and promotion over several years to launch its i-branded models; and building a similarly advanced campaign around a LeMans bid is considered to be one way of giving the incipiency of hydrogen fuel cell technology more credibility in the minds of potential car buyers. Another hydrogen-powered model, the BMW 5 Series GT prototype, will be rolling out this year at Detroit Auto Show.
The CTC Network promotes the accelerated transfer of environmentally sound technologies for low carbon and climate resilient development at the request of developing countries.
